Eldad founded The Pixelers in 2007. His career began as the lead animator for Israel’s second channel, Telad.  He then went on to IDT Entertainment where he led the 3D department.   It is his vision that has brought together the deal flow, the team and the animation school.


CATHY LAWRENCE - Executive Producer

Cathy, a graduate of New York University, began her long-term love affair with animation when hired to work on The Lion King, staying on at Disney to work in various positions on numerous films. She has since brought that passion with her to The Pixelers!


UDI ASOULIN - Art Director

Udi studied animation at Bezalel Academy of the Arts in Jerusalem and graduated cum laude and was a member of the design team for Ari Folman’s The Congress, winner of Best Animated Feature Film at the 2013 European Film Awards. His graduation short, Iluzia, garnered accolades on the festival circuit. Udi has also been the lead animator for several shows on the Israeli Channel Luli.


Roee is highly experienced artist who specializes in real-time 3D for simulations. His contributions to projects for the Israeli Defense Force and others  have earned him the highest accolades. His 15 + years experience include a wide range of successful animations ranging from simulators to high-end productions.


URI CHARTARIFSKY - Executive Producer

An award-winning television and digital media producer, Uri has worked as a production executive for ABCNews, A&E Biography, The Travel Channel, Univision and Televise. His latest Passion is being a Virtual Reality Pioneer, Being one of the first to apply the technology to the travel industry.


JONATHAN ROCCA - Business Development, USA

Jonathan joins The Pixelers as a business development executive, based in Los Angeles. He brings over ten years of experience in digital media and entertainment marketing. Recently, Jonathan has partnered with various studios including Paramount, Fox, and Disney to provide digital marketing solutions.


LAILA RUBSTEIN - Business Development, Europe/CIS

Laila has been working in business development, sales and distribution for the first Russian 24/7 International multi-language TV news channel. She has an extensive background in licensing, merchandising, distribution and producing of cartoon collections including the famous UK Simon’s Cat.



Gedaliah has over thirty years of experience in both TV/film development and finance. His media companies, where he was both the founder and CEO, have included JR Video, Transmotion Pictures, G3 Imageering and O2T Media.  He was also the Director of Creative Development for IDT Entertainment. He has a published patent in the use of artificial intelligence.


DANIEL ST. PIERRE - Advisory Board

Daniel is a Disney veteran with over 30 years of industry experience involving hundreds of projects including, but not limited to The Little Mermaid, Aladdin, The Lion King, Tarzan where his roles varied from Art Director, Animator,  Production Designer.  In addition to those roles Dan has directed four feature animation films.

JUHA HEMANUS - Advisory Board

Juha is one of VR’s earliest developers, going back to 2009 as the principal researcher for User Experience at the Nokia Research Center in Santa Monica, CA, where he leveraged new techniques and technologies, including AR overlays, for smartphone storytelling formats.  He was the Senior Interaction Designer & UX Researcher at Nokia Design in Espoo, Finland, where he won 5 patents in US, Europe and Korea for emotional, non-verbal, visual mobile communications. Juha is also an award-winning TV, drama, music theatre and opera director. 

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